IT STARTED AS A HAPPY ACCIDENT
Our families run Von Iceland, the most popular producer of traditional Icelandic dried seafood snacks (for humans). These snacks are a locally beloved superfood, packed with healthy nutrients, proteins and vitamins. So what’s the harm in giving our four-legged best friends the treats we love so much? Of course, our dogs loved them too!
Long story short,
our best friends were extremely excited when we came home from work and gave them our snacks. We tried drying different types of fish; cod, saithe and haddock, to give our furry buddies a varied diet. Then we brought dried fish skins from work, which are really chewy and keeps our dogs as busy as chewing bones.
That’s when we noticed it:
Their fur started to look healthier, shinier and beautiful… A very visible effectof the healthy nutrients in the snacks. We immediately knew that more dogs and cats needed to try these super treats. So we founded AMICA Treats — a suitable name that means ‘friend’ in latin.
Today,
Amica Treats remains a family owned company, making pet treats from 100% locally caught fresh fish.